In this Project, redesigned a Brand Mark for a chosen Client LEGO. To create a Brand Mark that is simple, recognisable and different to the LEGO Brand. Identifying anything LEGO are beginning to develop and what is missing in their brand. One was products for Adults, which was limited, keeping the Traditional LEGO Products for children and focusing on sustainable and environmentally products. Created the Brand Name "TAG LEGO" "T" Traditional, "A" Adult and "G" Green. Tagline "The Possibilities are Endless." "TAG LEGO" idea was to transition the LEGO Brand into uncaptured demographics being Adult and Green with keeping the traditional products. Also on Adobe InDesign developed a BrandBook Design which contains the design process and the steps to develop a Brand Mark design, including research, design process, Applications and Brand Guidelines.
Below are the Brand Mark Application Designs
